About Alanoud

I help institutions communicate with clarity, credibility, and cultural precision — because in a region as complex as the Arab world, how you say something matters as much as what you say.

My path here started with a Master’s in International Relations & Diplomatic Studies from the University of Jordan, and took shape through two years leading bilingual public relations and media strategy at Quartz Group. There, I built communication strategies for regional and international projects, secured partnerships with organizations including PwC and the Saudi Press Agency, and directed press coordination during one of Jordan’s closely watched election cycles.

I’ve worked directly with government ministries to secure approvals and visibility, and helped institutions expand into new markets — including facilitating an institution’s placement on one of the UK’s largest education platforms.

Earlier in my career, as a researcher for international television productions, I coordinated diplomatic and governmental approvals across six countries and delivered culturally precise translations between English and Arabic — work that sharpened both my attention to detail and my understanding of cross-cultural communication under pressure.

Today, I bring that experience to organizations navigating similar terrain: embassies, INGOs, and multinationals engaging the Arab world for the first time, and institutions looking to sharpen how they’re seen and understood.

I believe strong communication isn’t decoration — it’s infrastructure. It’s the difference between an organization that’s simply present in a market, and one that’s trusted in it.